CBFFLO - Estimate Flow

CBFFLO - Estimate Flow

CBF CleanSuite helps cleaning businesses manage their clients, schedules, and teams. A big part of getting a new client is the estimate because it is how leads become paying customers.

Before, most estimates happened over the phone, which was slow and awkward. People did not always want to share bank details verbally, which slowed things down and reduced revenue.

Design approach

Design approach

Design approach

Product design, 2025

Creating an estimate was complicated. Salespeople had to calculate prices manually, check property details, and explain everything over the phone. Customers often hesitated to give bank info. On top of that, the process was not visual. There were no photos or context, so personalizing the experience was tough.

The Process

The Process

  1. Auto-fill property info

Product design, 2025

We hooked up Zillow so that when a salesperson enters an address, all the key details pop in automatically; square feet, bedrooms, year built, even photos. It gives the salesperson something to actually talk about with the client, instead of just reading numbers off a sheet.

Property details

Property details

Recently sold

Recently sold

20 Bray Farm Ln, Wappingers Falls, NY 12590

20 Bray Farm Ln, Wappingers Falls, NY 12590

Zestimate

Zestimate

$757,900

$757,900

Year built

Year built

1930

1930

Property type

Property type

Single family

Single family

How many square feet?

How many square feet?

2100

2100

Number of bedrooms

Number of bedrooms

3

3

Number of Stories

Number of Stories

2

2

Full bathrooms

Full bathrooms

2

2

Half bathrooms

Half bathrooms

1

1

Floor type

Floor type

Choose

Choose

Property details

Recently sold

20 Bray Farm Ln, Wappingers Falls, NY 12590

Zestimate

$757,900

Year built

1930

Property type

Single family

How many square feet?

2100

Number of bedrooms

3

Number of Stories

2

Full bathrooms

2

Half bathrooms

1

Floor type

Choose

  1. Dynamic service cards

Product design, 2025

For services, frequency, and add-ons, we built dynamic cards. Prices update automatically as choices are made, but salespeople can still tweak things when they need to. It keeps the workflow flexible without breaking the rules.

Service preference

Service preference

Service 1

Service 1

Service Type

Service Type

Residential

Residential

Service frequency

Service frequency

Monthly

Monthly

Pricing

Pricing

One time

One time

$

$

400

400

x 4h

x 4h

$1600

$1600

Weekly

Weekly

$

$

180

180

x 2h

x 2h

$360

$360

Bi-weekly

Bi-weekly

$

$

200

200

x 2h

x 2h

$400

$400

Every 3 weeks

Every 3 weeks

$

$

250

250

x 3h

x 3h

$750

$750

Every month

Every month

$

$

250

250

x 3h

x 3h

$750

$750

Estimated pricing

Estimated pricing

FREQUENCY:

FREQUENCY:

MONTHLY

MONTHLY

$750 - $1500 PLUS TAX

$750 - $1500 PLUS TAX

3 - 6 HOURS

3 - 6 HOURS

Base rate

Base rate

$750

$750

Gutter

Gutter

$28

$28

Oven

Oven

$28

$28

Choose options to show the customer additional frequency:

Choose options to show the customer additional frequency:

Weekly

Weekly

1-2 Hours

1-2 Hours

$360

$360

Bi-weekly

Bi-weekly

1-2 Hours

1-2 Hours

$400

$400

Every 3 weeks

Every 3 weeks

1-2 Hours

1-2 Hours

$750

$750

Service preference

Service 1

Service Type

Residential

Service frequency

Monthly

Pricing

One time

$

400

x 4h

$1600

Weekly

$

180

x 2h

$360

Bi-weekly

$

200

x 2h

$400

Every 3 weeks

$

250

x 3h

$750

Every month

$

250

x 3h

$750

Estimated pricing

FREQUENCY:

MONTHLY

$750 - $1500 PLUS TAX

3 - 6 HOURS

Base rate

$750

Gutter

$28

Oven

$28

Choose options to show the customer additional frequency:

Weekly

1-2 Hours

$360

Bi-weekly

1-2 Hours

$400

Every 3 weeks

1-2 Hours

$750

Service preference

Service 1

Service Type

Residential

Service frequency

Monthly

Pricing

One time

$

400

x 4h

$1600

Weekly

$

180

x 2h

$360

Bi-weekly

$

200

x 2h

$400

Every 3 weeks

$

250

x 3h

$750

Every month

$

250

x 3h

$750

Estimated pricing

FREQUENCY:

MONTHLY

$750 - $1500 PLUS TAX

3 - 6 HOURS

Base rate

$750

Gutter

$28

Oven

$28

Choose options to show the customer additional frequency:

Weekly

1-2 Hours

$360

Bi-weekly

1-2 Hours

$400

Every 3 weeks

1-2 Hours

$750

  1. One pricing system, built for flexibility

Product design, 2025

Pricing lives in a single, centralized system, so there’s a clear source of truth across the business and no guesswork when creating estimates. At the same time, it’s designed for real situations.

If a home turns out to be more complex than expected or a discount makes sense for the customer, the salesperson can override the price. The result is a setup that stays consistent and controlled, while still giving teams the freedom to handle edge cases without slowing the flow.

Base rate

$

15

First time fee

$

15

Square foot pricing

Top to Bottom service

General cleaning service

Square foot range

Storeys

Bed

Bath

1000

to

2000

Sq ft

2

1

1

4

6

$

357

4

6

$

357

4

6

$

357

4

6

$

357

2001

to

3000

Sq ft

2

2

2

4

6

$

450

4

6

$

357

4

6

$

357

4

6

$

357

3001

to

4000

Sq ft

2

3

2

4

6

$

350

4

6

$

357

4

6

$

357

4

6

$

357

New range

Base rate

$

15

First time fee

$

15

Square foot pricing

Top to Bottom service

General cleaning service

Square foot range

Storeys

Bed

Bath

One time

Hours Min

Hours Max

Base rate

1000

to

2000

Sq ft

2

1

1

4

6

$

357

4

6

$

357

4

6

$

357

4

6

$

357

2001

to

3000

Sq ft

2

2

2

4

6

$

450

4

6

$

357

4

6

$

357

4

6

$

357

3001

to

4000

Sq ft

2

3

2

4

6

$

350

4

6

$

357

4

6

$

357

4

6

$

357

New range

Base rate

$

15

First time fee

$

15

Square foot pricing

Top to Bottom service

General cleaning service

Square foot range

Storeys

Bed

Bath

One time

Hours Min

Hours Max

Base rate

1000

to

2000

Sq ft

2

1

1

4

6

$

357

4

6

$

357

4

6

$

357

4

6

$

357

2001

to

3000

Sq ft

2

2

2

4

6

$

450

4

6

$

357

4

6

$

357

4

6

$

357

3001

to

4000

Sq ft

2

3

2

4

6

$

350

4

6

$

357

4

6

$

357

4

6

$

357

New range

  1. Modern estimate document

Product design, 2025

We gave the estimate a full refresh. Clean layout, totals upfront, and all the details presented clearly. The goal was to make it look professional but approachable so clients feel confident about signing.

  1. Digital signing

Product design, 2025

Now, instead of doing everything over the phone, estimates go straight to the client’s email. They can review, add bank info, and sign securely at their own pace. No awkward calls and fewer errors.

Sign Estimate

Signage details

By signing, you confirm the customer has verbally agreed to the estimate and terms of service.

Customers full name

Enter name

Date

12/02/24

I confirm the customer has verbally agreed to the estimate and terms

Payment details

Your card will be securely stored for future services. You won't be charged until after each cleaning service is completed.

Card number

0000 0000 0000 0000

Expiry date

mm/yyyy

Cvv

000

Billing address

Enter address

City

Choose

State

Choose

Save as draft

Sign estimate

Sign Estimate

Signage details

By signing, you confirm the customer has verbally agreed to the estimate and terms of service.

Customers full name

Enter name

Date

12/02/24

I confirm the customer has verbally agreed to the estimate and terms

Payment details

Your card will be securely stored for future services. You won't be charged until after each cleaning service is completed.

Card number

0000 0000 0000 0000

Expiry date

mm/yyyy

Cvv

000

Billing address

Enter address

City

Choose

State

Choose

Save as draft

Sign estimate

Sign Estimate

Signage details

By signing, you confirm the customer has verbally agreed to the estimate and terms of service.

Customers full name

Enter name

Date

12/02/24

I confirm the customer has verbally agreed to the estimate and terms

Payment details

Your card will be securely stored for future services. You won't be charged until after each cleaning service is completed.

Card number

0000 0000 0000 0000

Expiry date

mm/yyyy

Cvv

000

Billing address

Enter address

City

Choose

State

Choose

Save as draft

Sign estimate

Impact

Impact

Impact

Product design, 2025

The flow now saves time, reduces errors, and boosts conversions. Salespeople spend less time on calculations and more on connecting with clients. Customers feel safe and confident reviewing and signing estimates online.

What I Learned

What I Learned

What I Learned

Product design, 2025

You cannot design in a vacuum. Seeing the real workflow and talking to the people using it mattered most. Small things, like showing a property photo or letting someone tweak pricing, can make a big difference. Automation helps, but the human context is everything.